Personalization in the Experience-First Era

The key takeaways are:

• Personalization is crucial for businesses to stand out in a crowded market and meet customer demands.

• There are challenges to personalization, such as siloed data and lack of strategy,

  but using the right tools and having a unified approach can help.

• AI and automation are key to personalizing experiences at scale and in real-time.

• The future of personalization involves even deeper AI, data analytics, and a focus on real-time interactions. Businesses need to be agile and keep innovating to keep pace.