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This ebook provides A/B testing ideas used and proven by leading digital brands that increased their conversions and drove more revenue. 

27 A/B Testing Ideas to Boost Conversions

Ebook - 27 A/B Testing Ideas

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HS/00: Newsletter Signup

Jamstack Affinity

Contentful customers interested in personalization

Audience for Contentful

Visitors showing interest in financial content, potentially indicating professional affiliation with the financial sector.

Financial Sector Affinity

Segmentation Test for Contentful

Nientailed for Dog Owners

Pet Owners

Cat Owners

Dog Owners

ABM for Lululemon

ABM for IKEA

ABM for Sephora

People who clicked on any of the package CTAs

Pricing Intent

Pricing Intent (Scale)

Pricing Intent (Core)

Pricing Intent (Start)

ABM for P&G

ABM for Danone

ABM for Yum!

[ABM] Company - Constant Contact

[ABM] Company - Miro

[ABM] Company - Autodesk

This Audience tracks all users that have signed up to Xperience Pulse.

Signed up to XPulse

This audience segment includes visitors who have considering purchasing a personalization solution, experimentation platform, A/B testing tool, or Ninetailed. 

Funnel 300 - Consideration

This audience segment includes visitors who is in exploration stage for personalization, experimentation, A/B testing, or Ninetailed. 

Funnel 100 - Exploration

This audience segment includes visitors who have an intent in personalization, experimentation, A/B testing, or Ninetailed. 

Funnel 400 - Intent

This audience segment includes visitors who have an interest in personalization, experimentation, A/B testing, or Ninetailed. 

Funnel 200 - Interest

This audience segment includes visitors coming from North America: United States and Canada.

Visitors from North America

This audience segment includes visitors coming from Europe.

Visitors from Europe

This audience segment includes visitors coming from Berlin. 

Berlin Visitors

This audience segment includes visitors who have an interest in Sanity or coming from a Sanity-related paid campaign.

Sanity Affinity

This audience segment includes visitors coming from LinkedIn. 

LinkedIn

This audience segment includes visitors coming from YouTube.

Youtube

This audience segment includes visitors coming from Instagram.

Instagram

This audience segment includes visitors coming from Twitter. 

Twitter

This audience segment includes visitors coming from social media. 

Social Media

This audience segment includes visitors who have an interest in Segment or coming from a Segment-related paid campaign. 

Segment Affinity

This audience segment includes visitors who have an interest in Zapier or coming from a Zapier-related paid campaign. 

Zapier Affinity

This audience segment includes visitors who have an interest in Albacross or coming from a Albacross-related paid campaign. 

Albacross Affinity

This audience segment includes visitors who have an interest in Amplience or coming from a Amplience-related paid campaign. 

Amplience Affinity

This audience segment includes visitors who has visited the software development related blog posts or landing pages and interest in learning more about Ninetailed from software developer's perspective. 

Engineering Teams

This audience segment includes visitors who has visited the marketing related blog posts or landing pages and interest in learning more about Ninetailed from marketing manager's perspective. 

Marketing Teams

This audience segment includes visitors who has visited the product management related blog posts or landing pages and interest in learning more about Ninetailed from product manager's perspective. 

Product Teams

This audience segment includes visitors from Silicon Valley. 

Silicon Valley

This audience segment includes every visitor that visits the Ninetailed website.

All Visitors

This audience segment includes the first time visitors on the website with no history before.

New Visitors

This audience segment includes visitors who has interest in Storyblok or coming from a Storyblok-related paid campaign. 

Storyblok Affinity

This audience segment includes visitors who has interest in Kontent.ao or coming from a Kontent.ai-related paid campaign. 

Kontent.ai Affinity

This audience segment includes visitors from London.

London Visitors

This audience segment includes visitors who has interest in Contentstack or coming from a Contentstack-related paid campaign. 

Contentstack Affinity

This audience segment includes visitors who has interest in Contentful or coming from a Contentful-related paid campaign. 

Contentful Affinity

This audience segment includes visitors from the financial industries.

47 - Accounting
41 - Banking
129 - Capital Markets
43 - Financial Services
42 - Insurance
45 - Investment Banking
46 - Investment Management
106 - Venture Capital & Private Equity

[Albacross] Financial Industries

This audience segment includes visitors from the software development industry.

4 - Software Development

[Albacross] Software Development

This audience segment includes visitors from the retail industry.

27 - Retail

[Albacross] Retail

This audience segment includes visitors from the food and beverage industry.

1339 - Retail > Food and Beverage

[Albacross] Retail > Food and Beverage

This audience segment includes visitors from the apparel and fashion industry.

19 - Apparel and Fashion

[Albacross] Retail > Apparel and Fashion

This audience segment includes visitors from the furniture and home furnishings industry.

1309 - Furniture and Home Furnishings

[Albacross] Retail > Furniture and Home Furnishings

This audience segment includes visitors from the luxury goods and jewelry industry.

143 - Luxury Goods and Jewelry

[Albacross] Retail > Luxury Goods and Jewelry

This audience segment includes visitors from the education industry.

1999 - Education

[Albacross] Education

This audience segment includes profiles from companies with more than 10000 employees.

[Albacross] Company Size 10001+

This audience segment includes profiles from companies with a size ranging from 5001 to 10000 employees.

[Albacross] Company Size 5001-10000

This audience segment includes profiles from companies with a size ranging from 1001 to 5000 employees.

[Albacross] Company Size 1001-5000

This audience segment includes profiles from companies with a size ranging from 501 to 1000 employees.

[Albacross] Company Size 501-1000

This audience segment includes profiles from companies with a size ranging from 201 to 500 employees.

[Albacross] Company Size 201-500

This audience segment includes profiles from companies with a size ranging from 51 to 200 employees.

[Albacross] Company Size 51-200

This audience segment includes profiles from companies with a size ranging from 11 to 50 employees.

[Albacross] Company Size 11-50

This audience segment includes profiles from companies with a size ranging from 1 to 10 employees.

[Albacross] Company Size 1-10

Has previously visited the website and had some interaction

Returning Visitors

Test - Youtube Retarget

Users that have visited website from paid retargeting video campaigns.

Retargeting Video - Youtube & Meta

Facebook

Pricing

This audience is created for the "Personalization Based on Paid Campaigns" playbook. 

Personalization Based on Paid Campaigns Playbook

[TEST] - Audience for Irina and Veronika Co.

[Component Insights Teaser] Contentful - Audience

[Component Insights Teaser] Amplience - Audience

[Component Insights Teaser] Storyblok - Audience

[Component Insights Teaser] Sanity - Audience

[Component Insights Teaser] Kontent.ai - Audience

[Component Insights Teaser] Contentstack - Audience

Test audience for development & QA. Use "?foo=bar" parameter to trigger this audience.

QA / Development / Testing

Experiment for Contentful Users

Personalization for Contentful

Ninetailed for Dog Owners

Personalization Test for Contentful

Personalization for Pet Owners

Personalization for Cat Owners

Personalization for Dog Owners

ABM for IKEA.

ABM for Sephora.

ABM Perso for Constant Contact

ABM Perso for Miro

ABM Perso for Autodesk

Showcasing use cases instead of the core capabilities of Ninetailed will resonate more with the target audience, and therefore positively affect conversion rates

Core Capabilities VS Use Cases

Personalizing the page pased on paid campaigns (retargeting) with UTM: utm_campaign=retarget and utm_term=paidads or utm_term=localization

Personalization Based on Paid Campaigns (Retargeting) 

This personalization is created for the "Personalization Based on Paid Campaigns" playbook. 

Personalizing the homepage CTA for different locations. For North America, show the Ruggable case study. For the rest of the world, show the Pets Deli case study. 

Homepage CTA Personalization Based on Location

Homepage Visual

Blog Posts

Ninetailed AI Is Now Available to Everyone

Personio: Website Personalization from Small Startups to Large Enterprises

Profitable Growth: 4 Ways Personalization Can Accelerate Profitability During a Downturn

Personalization in Banking: How to Gain a Competitive Edge

Crafting the Perfect Black Friday Teaser Email in 2024

Personalize Your Black Friday Strategy to Increase Sales in 2024

5 Black Friday Trends That Will Shape the 2024 Holiday Season

21 Funny Black Friday Memes You Can Relate To 

Black Friday Email Subject Lines That Convert in 2024

15 Black Friday Emails: Examples and Templates to Drive More Sales in 2024

Black Friday Email Marketing: Examples and Tips for 2024

4 Critical Black Friday Mistakes to Avoid If You Want to Generate More Revenue

56 Black Friday Stats from Last Year You Need to Know for 2024

Black Friday SMS Marketing: Tips and Templates to Success in 2024

The Best Website Personalization Tool for Composable MACH Architecture

How to Get Buy-In for Personalization Technology

Headline Testing: How to Create Engaging Headlines with A/B Testing to Get More Leads

How to Drive More Conversions By Split Testing For Pricing

Omnichannel Personalization: A Comprehensive Guide to Get Started

Maximizing Customer Experience through Omnichannel Orchestration

E-commerce Books

Why E-commerce Companies Are Segmenting Their Audience by Shopping Data

E-commerce Personalization Statistics

Why E-commerce Companies Need to Segment Their Audience by Paid Campaigns (According to 2024 Research)

Digital Customer Service Personalization


Ultimate Guide to Mastering Omnichannel Customer Engagement Strategy in 2024

Behavioral Segmentation Tactics

Why You Should Segment Your Audience by Behavior (According to Data)

Edge Experience: Edge Computing Predictions for 2022

Geographic Segmentation: Why You Should Segment Your Audience by Location

Leveraging Omnichannel Benefits for Business Growth: An In-Depth Analysis

How to Reduce Shopping Cart Abandons with Personalization

Why Digital Builders Are Switching to MACH-First Solutions


27 A/B Testing Ideas to Boost Conversions

Get Ahead of the Curve with These A/B Testing Ideas