Learn How Ruggable Turned 25% More Visitors Into Customers with Ninetailed

Ruggable, an innovative interior brand known for its patented 2-piece rugs, took personalization to a new level by creating experiences for paid traffic coming to its website.

Ruggable recognized that their customer base comprised two primary segments — dog owners and cat owners. Visitors who landed on Ruggable's website via dog-related paid campaigns were greeted with dog-centric content. Similarly, visitors arriving from cat-related paid campaigns were met with a plethora of cat-related content.