Personalization and Experimentation Playbooks for Experience Optimization

Personalization and experimentation playbooks, inspirations, and strategy guides to help you create intelligent experiences to optimize your customer journeys

1. Foundational Playbooks

Foundational playbooks and tactical guides to learn 'Why Companies Are Failing in Personalization and Experimentation' and 'How to Make Personalization and Experimentation a Success'

Companies Are Failing in Personalization and Experimentation Because of Data Silos and Non-Unified Customer Data
Playbooks
Companies Are Failing in Personalization and Experimentation Because of Data Silos and Non-Unified Customer Data

Many companies fail to deliver on personalization and experimentation fronts because of data silos and non-unified customer data.

Companies Are Failing in Personalization Because of a Lack of First- and Zero-Party Data
Playbooks
Companies Are Failing in Personalization Because of a Lack of First- and Zero-Party Data

In the age of increased data collection regulations, marketers can improve the customer experience by leveraging their own zero- and first-party data.

Companies Are Failing in Personalization and Experimentation Because of Treating Them as a One-Shot Game
Playbooks
Companies Are Failing in Personalization and Experimentation Because of Treating Them as a One-Shot Game

Despite the importance of these strategies, many companies treat personalization and experimentation as a one-shot game.

Companies Are Failing in Personalization & Experimentation Because of a Lack of Atomic Content Modeling
Playbooks
Companies Are Failing in Personalization and Experimentation Because of a Lack of Atomic Content Modeling

One of the primary reasons companies struggle to implement personalization and experimentation effectively is a lack of atomic content modeling.

Companies Are Failing in Personalization and Experimentation Because of Not Having a Testing Rhythm
Playbooks
Companies Are Failing in Personalization and Experimentation Because of Not Having a Testing Rhythm

Learn why companies are struggling with personalization and experimentation, and discover how setting up a testing rhythm can be the key to success.

Companies Are Failing in Personalization and Experimentation Because of Wrong/Limited Tech Stack
Playbooks
Companies Are Failing in Personalization and Experimentation Because of Wrong/Limited Tech Stack

Companies are failing to achieve their desired levels of personalization and experimentation due to the limitations of their tech stack.

Start Small and Iterate Continuously to Be Successful in Personalization and Experimentation
Playbooks
Start Small and Iterate Continuously to Be Successful in Personalization and Experimentation

Starting small and iterating continuously are essential principles for success in personalization and experimentation.

How to Build a Team for Successful Personalization and Experimentation
Playbooks
How to Build a Team for Successful Personalization and Experimentation

In this playbook, we will discuss the vital role a well-rounded team plays in achieving personalization and experimentation goals.

Which Personalization and Experimentation KPIs to Measure to Win
Playbooks
Which Personalization and Experimentation KPIs to Measure to Win

This playbook explores the most important KPIs for personalization and experimentation, helping you understand which metrics to track in order to win.

2. Advanced Playbooks

Advanced playbooks and tactical guides to learn how to optimize the customer experience through personalization and experimentation with Ninetailed's core capabilities

A Step-by-Step Audience Segmentation Inside Contentful
Playbooks
A Step-by-Step Audience Segmentation Inside Contentful

In this step-by-step guide, we're going to delve deep into the world of audience segmentation inside Contentful.

A Step-by-Step Experimentation Guide for Contentful
Playbooks
A Step-by-Step Experimentation Guide for Contentful

This guide dives into the details of A/B testing inside Contentful, illustrating how to increase conversions through a successful experimentation strategy.

A Step-by-Step Content Personalization Guide for Contentful
Playbooks
A Step-by-Step Personalization Guide for Contentful

This resource is specifically designed to show you how to create personalization easily inside Contentful to increase conversion rates.

A Step-by-Step Audience Segmentation Inside Contentstack
Playbooks
A Step-by-Step Audience Segmentation Inside Contentstack

In this step-by-step guide, we're going to delve deep into the world of audience segmentation inside Contentstack.

A Step-by-Step Experimentation Guide for Contentstack
Playbooks
A Step-by-Step Experimentation Guide for Contentstack

In this comprehensive guide, we dive into the details of A/B testing inside Contentstack, illustrating how to maximize user engagement and conversions.

A Step-by-Step Personalization Guide for Contentstack
Playbooks
A Step-by-Step Personalization Guide for Contentstack

This guide is designed to show you how to use personalization effectively and easily inside Contentstack.

Take Your ABM to the Next Level with Personalization
Playbooks
Take Your ABM to the Next Level with Personalization

This playbook will provide all the tools, tactics, and strategies you need to refine your ABM personalization, making it a powerful engine for growth.

How to Create a Personalized Landing Page for Display and Social Ads
Playbooks
Increase Your Conversions with Personalization Based on Paid Campaigns

This playbook is a comprehensive guide to leveraging personalization to tailor your landing pages for message matching in your paid campaigns.

Location Personalization: Take Your Localization Game to the Next Level
Playbooks
Location Personalization: Take Your Localization Game to the Next Level

This playbook will unlock the potential of location personalization, creating a digital experience that is not just localized but also personalized.

Getting Started to Behavioral Personalization to Better Tailor Experiences
Playbooks
Getting Started to Behavioral Personalization to Better Tailor Experiences

This playbook explains how to tailor CTAs, messages, offers, and content to website visitors based on their behaviors.

3. Expert Playbooks

Expert playbooks and tactical guides to learn how to optimize the customer experience through personalization and experimentation with Ninetailed and additional customer data sources

How to Personalize Your Website for Newsletter Subscribers
Playbooks
How to Personalize Your Website for Newsletter Subscribers

You can use personalization on your website to push more relevant content to your newsletter subscribers and engage them with tailored offers and CTAs. Here's how it works.

How to Personalize the User Experience Based on the Funnel Stage
Playbooks
How to Personalize the User Experience Based on the Funnel Stage

Learn how you can personalize web content to nurture your prospects. See which services are most likely wanted by customers at different stages of their buying cycle, and learn how to use this information to your advantage in order to improve conversions.

How to Personalize the User Experience for Different Levels of Users
Playbooks
How to Personalize the User Experience for Different Levels of Users

Personalized experiences for each user group can result in more conversions due to a better understanding of what the user wants and needs.

How to Personalize the Landing Page Experience Based on Industry
Playbooks
How to Personalize the Landing Page Experience Based on Industry

There are multiple ways you can personalize the landing page experience. In this playbook, we will discuss how to do so based on industry.

Personalizing the Job Application Experience for Candidates
Playbooks
Personalizing the Job Application Experience for Candidates

Find out how to personalize your website to improve the candidate experience and drive higher engagement from applicants.

How to Personalize Digital Experience Based on Different Email Actions
Playbooks
How to Personalize Digital Experience Based on Different Email Actions

The main objective of doing web personalization based on email actions is to start delivering a tailored omnichannel experience for customers.

Convert Leads with Seasonal Personalized Offers
Playbooks
Convert Leads with Seasonal Personalized Offers

Find out how to use content personalization strategies for seasonal campaigns that will help you convert more leads.

How to Convert Free Users to Paid Plans with Personalization
Playbooks
Convert Free Users to Paid Plans

Find out how SaaS companies use personalization to convert free users into paying ones.

How to Upsell Existing Customers with Personalization
Playbooks
Upsell Existing Customers with Personalization

Don't just focus on new customers! You can use personalization to upsell existing customers and increase your revenue without spending a lot of time.

Emphasize Integrations with Tools That Your Prospects Use
Playbooks
Emphasize Integrations with Tools That Your Prospects Use

If you’re selling a product or service, it’s important to reinforce the value of your offering by emphasizing the integrations with other tools that are used in your prospect's everyday workflow.

Personalize the Value Proposition Based on Job Function
Playbooks
Personalize Value Proposition Based on Job Function

Learn how to tailor your website value propositions depending on the visitor's role or job function.

How to Personalize Your Website Content Based on Industry
Playbooks
Personalize Your Website Content Based on Industry

Find out how to personalize your website content based on the visitor's industry. Increase conversions and reduce churn with relevant recommendations, e-books, and targeted CTAs.

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