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- Firmographic Personalization
Personalize Value Proposition Based on Job Function
The Objective of the Personalization Campaign
Gain attraction and engagement for a job function.
How to Personalize Your Value Proposition Based on Job Functions
Tailor your website value propositions to each segment. If you have returning visitors and your product's use case varies, depending on role or job function, you should tailor your website value propositions to each segment.
Intent Signals
Effects of Integration-Based Personalization Strategy
Personalizing the value proposition by job function increases engagement, brand awareness, and lead generation.
Personalized Value Propositions for Developers at Airwallex
About Airwallex
Airwallex is a global payments fintech transforming the way businesses move and manage money domestically and internationally. In just five years, Airwallex has grown to become Australia’s fastest-growing fintech unicorn and international technology leader.
Technology Stack
Personalization Process
The first step is to create representative profiles of customer segments. Next, install the app, integrate SDK, and personalize components. The final step is mapping personalized content to the correct segments
Audience
